Beyond critter labels?

by Brad Asmus

We all know about the success of critter labels. It turns out that labels featuring images of animals, especially if they are cute or uniquely rendered, stand out on a shelf and are memorable. There are so many of them in the marketplace, that they may no longer be working.

The folks at Baron Images wonder if their vintage pinup art might be the next wave. They’re looking for a winemaker to try out the concept and sent me a bunch of images to show around. I couldn’t resist.

There was a time when the TTB would have rejected labels with images like these out of hand. But they’re relatively chaste, given current societal standards, and certainly evocative of a simpler time. Who knows, you might slip them through. I’ve already got a tagline for the one with the redhead on the banister.

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